You're Worth It. Reimagined.
More than a tagline, it’s a declaration of self-worth. We gave new meaning to L’Oréal Paris’ iconic signature, inviting women to define what worth means to them.
The result: 22M impressions, 9.3M views, 1M interactions, 165K shares—and a Cannes Lions Shortlist in 2021.
The worth heard around the world.
Got that?