Hitting 5 million fans on Facebook was a big deal for Old Navy. We knew that, and we took it literally.

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The "Human Coupon" was a completely scannable coupon, created using hundreds of people together with elaborate and colorful props, 88 placards and even a larger-than-life pair of scissors to "cut it out."

 

The 120 foot by 60 foot coupon was the most successful in Old Navy history, garnering an additional $3 million in incremental sales.

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The videos were hosted exclusively on Facebook and spotlighted on Creativity,

Ad Week and Facebook Studios.