LESSONS OF WORTH
You're. Worth. It.
Do you really understand what these words mean?
It's a beautiful way to remind ourselves that we are all valuable. It was also our chance to reinvent and reinvigorate a 50-year-old tagline. To give further substance to the brand's iconic signature, "Because I am worth it." This was the first in a mini-series designed with a foundational creative desire: to let women interpret its meaning for themselves.
In 2021, it was honoured with a Cannes Lions Shortlist.
CANNES LIONS SHORTLIST
THE SEPTEMBER ISSUE
For the first time in Vogue’s 128-year history, all 26 editions have united to celebrate positive voices from around the world that are pushing for change.
L’Oréal Paris contributed to this project with a double-spread, sharing with the world its vision of Hope and Worth emboddied in the words spoken in Viola Davis’ Lesson of Worth.
